Roger and Johanne Hobday, alongside their youngest son, Elijah, form the management team. With extensive experience in the agricultural industry, Roger's background includes involvement in the dairy industry, agricultural spraying, and the cotton industry, where he has amassed around 40 years of experience applying chemicals. Johanne serves as the financial cornerstone of the business, ensuring operational efficiency. Elijah has experience in the agricultural chemical retail sector and works on rebuilding chemical application pumps. The Hobdays aim to provide comprehensive support for farmers and horticulturalists.